Joe Novara, speaker and author of the Amazon best-selling book “Intentional Networking,” offers a valuable presentation tied to how to leverage relationship marketing to increase business and profits with a referral-based business.
If your organization is looking for the easiest, most cost effective way to generate new leads and ultimately new business, and to stand out from the competition, this is the presentation to help them.
Through anecdotes and parables, your audience will receive an entertaining, yet educational presentation on relationship marketing. Sales professionals and entrepreneurs of the audience will walk away with new skills they can begin to use immediately.
Ways to develop confidence and not waste time, easy-to-use methods for overcoming overwhelm at larger business events, and strategies for effectively following up are key components to Joe’s signature talk.
1. Overcoming the overwhelm when Networking.
2. Setting Goals for developing a referral-based business.
3. Developing strategic/referral partnerships for future successes.
4. Developing a Follow up system to increase business.
1. Feeling comfortable when networking.
During this segment of the talk, I’ll offer tips and techniques learned over the years to help introverts and others who find themselves uncomfortable at large networking events. As a shy, introverted individual, I’ve had great success because of these techniques. This segment also includes a short question and answer period focusing on the discomfort people experience when networking.
2. Setting goals for networking.
So many people walk into a networking event without a plan in mind. They end up speaking to the same people they speak to at every business event, which in turn means they get the same thing they’ve always gotten. Which may or may not be new business. We’ll discuss how to find the best places to network for business growth and who to develop business relationships with.
3. Developing strategic/referral partnerships.
We often meet people that could be potential referral partners or referral sources to help with the growth of our business. We’ll discuss a proven process for developing and nurturing these relationships for success.
4. Following up after meeting new business prospects.
During this portion of the presentation, we’ll discuss the simple-to-use follow-up system I’ve developed for success over the past twenty years. Audience members will learn what to do with all those business cards that build up over time and how to track each step when following up.
