Want to build your business by referrals but not sure how?
In the practical networking book Intentional Networking, you’ll learn actionable strategies to grow your network, build lasting relationships, and create opportunities with word-of-mouth marketing. Whether you’re an introvert or extrovert, this book gives you the tools to network with confidence.
About the Go-To Book Intentional Networking
Many business owners and sales professionals understand that referrals are one of the most powerful ways to grow their businesses. Word-of-mouth marketing is cost-effective, reliable, and impactful, but many people struggle to turn everyday actions like networking, emailing, and interacting on social media into the kind of referral-generating results they truly want.
Intentional Networking bridges this gap by providing a clear, actionable blueprint for developing a business built with word-of-mouth referrals.
In this book, Joe Novara draws on years of experience in sales to share both his personal journey and the techniques that have helped him succeed. Through a series of funny, motivating stories, Joe explains how to strategically network, build lasting relationships, and consistently turn your efforts into referrals.
With practical advice and relatable anecdotes, Intentional Networking is the go-to networking book to give you the tools and confidence you need to create a referral-driven business that thrives.
Building a referral engine:
Learn the steps you can take to systematically turn your everyday networking activities into a consistent stream of referrals.
Mastering networking with intention:
Discover how to network with purpose, whether you’re meeting new people in person or engaging with them online.
Creating effective follow-up strategies:
Get actionable tips for using email, social media, and other strategies to stay top-of-mind with potential referrers and build deeper connections.
Developing a word-of-mouth business:
Understand the foundational strategies behind turning your business into one that thrives on referrals, creating a loyal and engaged customer base.
Learning through stories and lessons from Joe’s career:
Gain inspiration and practical lessons from Joe Novara’s personal experiences in sales, as he shares the challenges and triumphs that shaped his approach to networking and referrals.
Who Is Intentional Networking for?
It’s primarily for two groups:
- Professionals who’ve transitioned from the corporate world to owning their own business and need to learn the strategies of networking.
- Business owners and sales pros who’ve been networking awhile but need to revisit basic principles to make their efforts more effective.
This book is the networking book for entrepreneurs, executives, salespeople, freelancers, job seekers, and anyone interested in forming strategic connections to further their goals.
It will help you…
- Land new clients or customers.
- Build stronger, more authentic relationships with key decision-makers.
- Gain confidence in networking settings, from conferences to casual events.
- Turn your connections into lasting opportunities.

About Author Joe Novara

An authority on business mindset and relationship marketing, Joe coached four of his clients to their best years ever in the year of the pandemic.
He understands what it takes to keep a positive mindset and fuel business growth in the face of unforeseen challenges.
With more than 25 years of experience in sales, he’s navigated the aftermath of 9/11 as a real estate agent in New York City, found his way back from a failed printing business in the Great Recession of 2008, and developed timeless business strategies to keep moving forward in any economy.
Joe is an expert in relationship marketing, sales, and business mindset mastery.
See what readers are saying!
“Excellent book with smart and insightful information to help you grow your business as well as create powerful relationships.”
– Clove and Honey Designs | Amanda Weinraub
“As someone who is naturally introverted I found networking events difficult and awkward. I was OK with sit-down groups where everyone gets one minute to tell about themselves and their business. But when it came to “meet and greet” and “mix and mingle” type situations, I would freeze. I found it difficult to initiate conversations and to insert myself into conversations already taking place. I was the typical wallflower. I hated being there and would give up and go home.
That was before I read Joe Novara’s book “Intentional Networking.” As a formally “shy” person himself, Joe shares his extensive experience in how he overcame his reluctance to talk to people in networking situations. He takes you step by step through the process of preparing for the event, being successful during the event and how to follow-up with your clients for the best results. I read the book, took notes and decided to jump right in. I attended a meet and greet networking event with very different results. Instead of being the reluctant silent wall flower, I took charge. With confidence I worked the room! Before the meeting was over I had met and exchanged business cards with every person in the room. To top it off I followed up with each one. Within days I had people contacting me enlisting my services!
I am very glad I read Joe’s Novara’s book. It greatly helped me improve my networking skills. I highly recommend it to anyone who wants to be a better networker and have better results.”
– Melody Joy Jemison
“I’ve always enjoyed networking but this book helped get me focused on how to make the most of my valuable time and energy. Joe addresses some of the biggest hurdles like how to shake off those people who will monopolize your time at an event and are not even who your target market or influencer should be, how to follow up to stand out of the crowd, and how to push to “grow your comfort zone” instead of advising everyone to simply abandon their true natures.
The chapters are short and easy to read – you may find some of the information to be repetitive but I think the tips found here are well worth the price and could result in much more effective networking efforts in your future.“
– Tracy Leigh
Take your first step to building a powerful network!
Networking isn’t a one-time activity. It’s a continuous process of building meaningful connections that will last for years. Don’t wait to take control of your networking strategy. Order the networking book Intentional Networking today and start turning your connections into opportunities.
Order today and start networking smarter tomorrow!